See Why 3 Million Fans in APAC isn’t enough for Adobe
With more than 10 million social media followers worldwide, social marketing has become an integral part of Adobe’s marketing strategy. In Asia Pacific, local and global communities cater to the needs of more than 3 million creative and marketers. Join Adobe’s Julie Cleeland Nicholls and Siva Ganeshanandan, as they share Adobe’s recipe for success in managing and executing their social media strategies.
Julie runs the Adobe’s social strategy in APAC. She will show how to build, grow and maintain communities that cover a broad range of interests – including what processes and structures have worked, and perhaps more importantly which ones haven’t. Finally she will talk about how Adobe is able to show the ROI for the investments in Social and provide a case study on the last major campaign Adobe ran.
Siva Ganeshanandan will expand on this with case studies from other industries including Travel, Retail and Entertainment. His presentation will talk about the technologies used not just for engagement, including how Adobe was able measure the ROI from social.