Improve Business Sales Tricks
Knowledge from Shortorder.com
We hope that you all had a great 4th of July! I know I did. How is your kitchen equipment holding up in the heat? I know that ice machines tend to take a beating during the summer months. You should make sure to inspect them, and give them a good cleaning to keep them running at their optimal level. We have over 200 ice machines to choose from, if you happen to be needing a new one
When in a financial crunch but needing to buy some new equipment, make sure to visit our clearance section first. ShortOrder.com has scratched and dented, and discontinued products that are all covered by the full manufacturer warranty. Change your way of thinking about credit card processing, Orange-Banana Smoothie Pops to keep cool, and the featured products: a Manitowoc ice machine, a Gen2 griddle, and an Advance Tabco cabinet base work table of which you can use credit card on the order at Shortorder.com and of course find the latest shortorder promo code to obtain better discount along the way.
Credit Card Helps Fuel Sales Rocket
Have credit card fees got you down? Do you feel like you are wasting money? Well, that is probably because you are. You are now most likely thinking this is an article about some magical way to make those fees disappear, but it isn’t, sorry! According to Dan Simons’ article in The Kitchen Sink, he suggests that it is all about how you look at the situation.
The percentage of customers using plastic over cash is on a rise and not slowing down anytime soon. In 2012, 81 percent of money spent in the US at full-service restaurants was charged to debit, credit or pre-paid cards, which is an increase from years past, and quite a high percentage. Therefore, you cannot fight customers paying with credit cards. Times have changed and this is just how things are, but what you can do is use that information to your benefit.
Each time a credit card is swiped you immediately have stats such as: customer name, how much they spent, how much they tip, what time of day they visit, etc… That information can be remarkably beneficial. There are new innovative companies out there that will provide that information for you, and help you put that data to good use. Your credit card processor usually will not share this information for various reasons, so you have to find a “payment marketing” company that will.
There is an upscale-casual dining restaurant in Washington, D.C. that has put this marketing tool into effect. Through an online dashboard they were able to implement a frequent buyer program after learning how many return customers they have. They now are able to keep notes on their returning customers, and personalize their experience each time they return. It is time to switch your negative feelings about credit card processing over to positive ones, and start utilizing all of the data that you have right in front of you.